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Markup Calculator

Calculate selling price from cost and markup percentage

Last Updated: July 2026
Your cost per unit
Desired markup on cost
Selling Price
—
Cost + Markup
Profit per Unit
—
Selling Price - Cost
Profit Margin %
—
Profit / Selling Price

Markup Analysis

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What Is a Markup Calculator?

A Markup Calculator computes the selling price by adding a markup percentage to the cost price. It shows the profit per unit and the equivalent profit margin. This is essential for pricing products and services.

Markup is used by businesses to set prices. Understanding the relationship between markup and margin helps you price competitively while maintaining profitability. This calculator shows both metrics for complete clarity.

Markup Formula

Selling Price = Cost × (1 + Markup%)
Profit = Cost × Markup%
Margin = Profit / Selling Price × 100
Cost = Your cost per unitMarkup = Percentage above costMargin = Profit as % of selling price

Frequently Asked Questions

What is markup?
Markup is the percentage added to the cost price to determine the selling price. Markup = (Selling Price - Cost) / Cost × 100. It shows how much you are charging above your cost.
Markup vs margin - what is the difference?
Markup = Profit / Cost. Margin = Profit / Selling Price. For a product costing ₹100 sold at ₹150: Markup = 50% (50/100), Margin = 33.3% (50/150). Margin is always lower than markup for the same profit.
How to calculate selling price from markup?
Selling Price = Cost × (1 + Markup%). For ₹500 cost with 50% markup: SP = 500 × 1.5 = ₹750. This calculator shows the selling price, profit, and equivalent margin.
What is a good markup percentage?
It varies by industry. Retail: 30-50%. Restaurants: 200-300% (food cost is 30-50% of price). Luxury goods: 100-200%. Services: 50-100%. Consider competition, customer perception, and business costs.
How to convert markup to margin?
Margin = Markup / (1 + Markup). For 50% markup: Margin = 0.5 / 1.5 = 33.3%. This calculator shows both markup and margin so you can see the relationship.

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